Becky Personality Juice – Hard Seltzer

Yaaaas Becky! We’ve all heard of a Becky. Well, now take that and create a whole new beverage brand, Becky Hard Seltzer. The seltzer craze has been hot in the past few years, and its clear the craze is here to stay. Local to AZ, two entrepreneurs realized that and have jumped in the seltzer race with their own line of flavors they dub “Personality Juice”. Becky hard seltzer was created by Eric Burdick (Instagram) and Sheldon Wiley (Instagram). While they launched solely in AZ in 2020, they have been hard at work expanding Becky across the US. They are now available in Southern CA, Nashville, TN, and plan to expand to Miami, FL next. The juice comes in 4 different flavors; Passion Fruit, Mango, Pink Lemonade, and Tropical Cherry. At only 100 calories, a 5% ABV and 7% Juice in each can, these seltzers pack a lot of flavor without sacrificing calories.

Eric and Sheldon come from the hospitality industry, so they know how to reach consumers and how to approach the market with a fun brand that targets the next generation of drinkers. The Becky launch party saw them take over a mansion in Paradise Valley, AZ where they had plenty of instagrammable moments throughout the house with a steady flow of Becky to go around. Combined with the Pink party theme for the night, this party a great introduction to the brand. But it did’nt stop there. For the past 2 years they have been throwing parties all around AZ, partnering with a video production company to help document and showcase the fun. They also recently just secured a Nascar sponsorship. Be sure to get out and get your own case of Becky to try out for yourself. Find Becky near you at their store locater on their website at www.tastebecky.com. Also available at Total Wine, BevMo, AJ’s Fine Foods and most importantly at local bars, clubs and restaurants in AZ.